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The Meaning of ColorUnderstanding the meaning of color as well as the cultural use of color and how colors interact is important in print and electronic design in order to convey the right tone, message, and evoke the desired response to the brochure, newsletter, ad, Web site, or other publication. Colors are non-verbal communication. They create a physical and emotional reaction. The Meaning of Cool Color: Cool colors tend to have a calming effect. At one end of the spectrum they are cold, impersonal, antiseptic colors. At the other end the cool colors are comforting and nurturing. Blue, green, and the neutrals white, gray, and silver are examples of cool colors. Positive Attributes of Cool Colors:
The Meaning of Warm Color: Warm colors convey emotions from simple optimism to strong violence. The warmth of red, yellow, pink, or orange can create excitement or even anger. The neutrals of black and brown also carry attributes of warm colors. Positive Attributes of Warm Colors:
The Meaning of Mixed Warm and Cool Color: Colors with attributes from both the warm and cool colors can calm and excite. These are colors derived from a mix of a cool and warm color such as blue and red or blue and yellow. Typically considered cool, green is really more of a mixed warm and cool color. Positive Attributes of Mixed Warm and Cool Colors:
The Meaning of Neutral Color: Neutral colors help to put the focus on other colors or serve to tone down colors that might otherwise be overpowering on their own. To some extent blacks, browns, tans, golds, and beige colors are considered warm. While white, ivory, silver, and gray are somewhat cooler colors. Yet these warm and cool attributes are flexible and more subtle than that of reds or blues. Positive Attributes of Neutral Colors:
By Jacci Howard Bear A
large Union Local was planning an outing and wanted to give everyone who
attended something different from the usual event things like Frisbees
or caps. Frisbees are most certainly fun at the outing, but rarely used
after that. Hats are great—if you are a hat person. Otherwise they
sit in the closet on a shelf. Pens are for everyone—male and female,
young or old, whether they are active, or just actively supporting the
“couch potato” lifestyle. This
was a fun event—and multiple colors are fun.
Our Employees: MARGARET & DIANA, your Garland COLOR Team
Margaret and Diana are the key people in our photo department. They have over 28 years of combined experience working with art for our photo logos. They evaluate your artwork when it comes in and let your Product Specialist know if it’s ok as is, or tell them if we have suggestions to make it better. The photo logo tops are small—less than 1/2" in diameter, so what looks good on paper or on your computer screen might not allow the best possible reproduction for your photo logo. Sometimes there is too much detail, and we need to see if we can eliminate some of the logo—or at least let you know that the small words or fine lines will not be visible. Sometimes there is not much contrast between the colors of the logo and the background, so when the logo is reduced to size the colors will all blend together. And the colors in your logo. What exactly are they supposed to be? What you see on your computer screen, and what we see, and what we can print from your file are rarely in sync. PMS colors are helpful, but since we use a photography process, they will not be exact as the Pantone Matching System was designed for printing on paper. Most times we can adjust our equipment to get pretty close to your desired PMS colors—but occasionally we can’t. And we can never know how fussy the ultimate buyer might be about the details or exact colors of his or her logo. For some, close enough is good enough. As long as the logo looks good, they are happy. For others, every detail is important. Some are more concerned about accurate color reproduction. So there are almost always questions—and sometimes lots of them. Back and forth. They are not meant to make things difficult—they are meant to help us get your logo exactly the way you want it. And once that is done on the first order—reorders are simple. So when Margaret or Diana have given your rep a list of questions to ask about your logo artwork, please understand that we all want you to be pleased with your pens. And no matter how long it takes, we will keep asking those questions until we are certain that we are doing the best possible job with the artwork that we have been given. We wish we were mind readers, but unfortunately we cannot know for sure what is acceptable to the ultimate buyer. Garbage In, Garbage Out. This is so true with your artwork. The better art you give us, the better your logo will come out. Crisp edges. Good resolution. Not so much detail that it is lost when reduced in size. Enough contrast with the colors in the logo so that they do not blend together when reduced. Plenty of colored background around the logo. So who came
up with this brilliant statement? Take the short “test” at this web link. You must have ShockWave
Flash to use it, but it will definitely make you realize that color is
a complex perception—your eyes and your brain control what you see. Please sign up for our newsletter that will alert you to What’s Happening at Garland! Our email newsletter will provide updated details on a wide variety of subjects—specials, promotional tips and suggestions, closeouts, new customization enhancements or ideas, and web only deals. We will not sell your name or any personal information at any time. If we can’t keep your interest, you may ask to be removed from the newsletter mailing and your request will be promptly addressed. We also promise not to harass you with a flood of e-mails—we are all very busy in today’s hectic business world. Garland’s newsletter will be e-mailed every one to two months.
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