Healthcare professionals frequently utilize our product line for employee recruitment and recognition, building brand awareness and for maximizing community awareness on health-related topics.

SUCCESS STORY — New Product Promotion: A major pharmaceutical company was looking for an innovative way to market their new eardrops to pediatricians. A custom gift packet depicting a drawing of the outer ear and the ear canal on the front cover was used as the packaging. On the inside of the packet was a list of all the conditions that the new drops would aid in healing. A High Gloss #790 writing instrument was selected from our Colour Collection in fancy fuchsia to reflect the colors used in the advertising campaign for the new drug. The company logo and its web address were laser engraved on the barrel and the dome top featured a picture of an ear. The packets were mailed out to a large group of physicians whose patients would benefit from the new eardrops. The pharmaceutical company saw a significant amount of traffic to its web-site as well as an increase in sales soon after the packets were mailed.

SUCCESS STORY — Employee Recognition: A hospital expanded its facility to include a state-of-the-art testing laboratory. In honor of the lab's opening, the hospital wanted to give out a personalized gift to all of the employees of the hospital. Each employee was presented with a #290 matte finish pen from our Colour Collection, which had the hospital's name in the top of the dome and each employees' name engraved on the barrel. The pens were packaged in Garland glass tubes, which in reality are actual medical test tubes, enhancing the laboratory theme. The employees were happy to receive a gift that recognized their affiliation to the hospital and its expansion.